What started it all was the love for classic cars, racing and watches. The designer/creator of Straton Watch Co.® combined his passion for automotive history and his love for horology set out to create a watch brand which reflects these interests hence Straton´s slogan “Style created through passion”.
On the 31st July 2015 a Kickstarter Crowdfunding campaign was launched for the Vintage Driver Chrono lasting 35 days and ending on September 4th 2015. The project attracted 518 backers who supported by pre-ordering watches worth 157'000chf (about $165'000) smashing its goal by over 1000%. After successfully delivering over 800 Vintage Driver Chrono's and the feedback from customers being extremely positive.
As as a result of the success with the launch of the Vintage Driver Chrono, Straton Watch Co. owner and designer Kyle was able to extend his creativity and designed the Curve-Chrono a 70's inspired racing Chronograph. A Kickstarter campaign was launched and ended on 20th May 2016 and was successfully funded with 207'000chf (about $210'000). The Curve-Chrono was successfully delivered to customers around the world towards the end of 2016 and feedback since then has been overwhelmingly positive.
In February 2017 the Straton Syncro watch and duffel bags were launched on Kickstarter, by March 5th 2017 a total of 258'000chf (about $260'000) was raised to fund the first production run of both the watches and the bags. With deliveries due later in 2017 both the watches and bags are available for order via the Straton website.
The owner of Straton Watch Co. Kyle's personal love for classic cars and racing includes the following cars in the Straton stable both of which are used to promote the Straton brand: