It all started in 2015, when our founder's love for classic cars, racing and watches sparked an idea. He wanted to create a watch brand that would reflect his passions and tell a story. That's how Straton Watch Co. was born.
With our slogan “Style created through passion”, we continue to successfully launch and deliver thousands of watches to satisfied customers worldwide and are always introducing new and innovative collections.
Join the Straton community and experience the passion for yourself by browsing our collections now.
Explore Our Catalogue Of Automotive Inspired Timepiece
Explore Our Additional Strap Options Featuring Traditional & Racing Style Watch Straps
Straton Was Born For People Who Love All Things Speed. Check Out Our Leather Driving Gloves Here
The Straton Syncro Sports has arrived. With a robust 316L stainless steel case, 20ATM water resistance, and a Seiko NH36 automatic movement, it’s a perfect watch for car or watch enthusiasts alike.
Featuring a full-lume dial, a sapphire crystal bezel with SuperLuminova, and a bold retro aesthetic, the Syncro Sports is as functional as it is striking - secure yours today while stock lasts.
Shop now
Our top-selling model just got even better with the addition of five vibrant options to choose from, as well as a choice between a Meca-Quartz or Swiss Valjoux 7750 Automatic movement. The classic, retro-inspired polished case is coated in a durable, scratch-resistant DLC, ensuring your watch will look great for years to come. Don't miss out on the opportunity to own a future classic - get your hands on one of these limited timepieces today!
SHOP NOW
Our re-imagination of a 70's horological legend, the Straton Cuffbuster Sprint is our twist on the iconic 'Cuffbuster' design. Now available in 6 colours at the introductory price of only $349 for the first 500 orders only.
SHOP NOW
In typical Straton fashion reminiscent of 70‘s styling the Sportiva is a funky meca-quartz chrono with somewhat art deco details accompanied by the Volante which is a three hand SW200 Automatic version for those looking for something a little more toned down..
SHOP NOW
Looking for something fun? Straton Yacht Racer Quartz, available in 6 different color variations it’s an all round affordable Chronograph that does not break the bank, just $319 plus worldwide shipping!
SHOP NOW
A watch roll is a practical place to store your watches whether at home or while traveling. By storing your watches within our watch roll you can avoid knocks or scratches that can occur during transit and even in storage. We offer them in two colors and we ship worldwide.
SHOP NOW
We have packed all the necessary qualities a daily ”pick up and go” watch should have - hassle free movement, 200M water resistant, sapphire crystal and a solid link bracelet with milled clasp all for just $299 - try our Driver series.
SHOP NOW
We also offer a range of mechanical watches - for example our Yacht Racer Automatic houses a fully decorated Top Grade Swiss Automatic ETA2894-2 movement. With a wide range of styles, sizes and movements we try and cater to those looking for something different.
SHOP NOWReceived my watch today. What a pleasant surprise. Really having a dilemma here because I want to own more models of Straton but problem is I like them all! Keep up with your overwhelming creativity in design and quality!!! Looking forward to new editions. Thanks!
— Nathan Bryant
Just received my watch today, well worth the wait. For the price I am blown away by the quality. Opened up the package at work and my colleagues are somewhat jealous and say it looks great. You might won a few new customers.
— Ages Poppins
Received my watch super fast. Its my third Straton and as always a beautiful high quality masterpiece. Love it! Already looking forward to the next one.
— Peter Vanstokstraeten
Your silver panda Driver arrived this morning and, after a half-day wearing it, I have to say that it's head and shoulders above its peer group, which I would call Dan Henry, Yema and the rest. I would take your design and execution over a TAG Heuer all day. Great job!
— Leo C
Picked up my Straton from the post office this morning. It is just what I expected - I have high expectations and you fulfilled them all. Another great watch, well delivered, well done.
— Michael White
Hi Kyle, received mine today! What an amazing watch. The green dial the band emphasizes that classic racing look and feel. Now all I need is to finish the renovation of my classic car to go with it. Thank you very much.
— Andrew Schrauwen
